The Jeep Wrangler isn’t just an SUV — it’s an icon. For decades, it’s stood as a symbol of off-road capability, adventure, and American freedom on four wheels. But in 2025, with more configurations, engines, and tech than ever before, one key question arises: How much is a Jeep Wrangler?
The answer depends on several factors: body style, trim level, engine choice, and whether you opt for the increasingly popular plug-in hybrid Wrangler 4xe. This guide breaks down everything you need to know — from base models to the most luxurious and powerful variants — to help you understand what a Wrangler costs and what you get for your money.
💰 2025 Jeep Wrangler Pricing Overview
Jeep offers the Wrangler in two body styles: the classic 2-door and the more family-friendly 4-door Unlimited. Pricing varies significantly between trims and configurations.
2-Door Models Starting MSRP
| Trim | Starting Price (USD) |
|---|---|
| Sport | $32,095 |
| Sport S | $35,695 |
| Willys | $39,595 |
| Rubicon | $46,955 |
4-Door Models Starting MSRP
| Trim | Starting Price (USD) |
|---|---|
| Sport | $36,695 |
| Sport S | $40,295 |
| Willys | $44,195 |
| Sahara | $49,370 |
| Rubicon | $51,455 |
| Rubicon X | $61,405 |
| Rubicon 392 | $99,995 |
Note: All prices are base MSRP and do not include destination charges, taxes, or optional packages.
🚙 Jeep Wrangler Trim Breakdown: What You Get at Each Level
Sport
The entry-level Wrangler doesn’t cut corners on capability. With a robust 4×4 system, skid plates, tow hooks, and a removable top and doors, it’s designed for raw off-road fun. It comes standard with a 3.6L V6 engine and 6-speed manual transmission.
Sport S
This trim builds on the Sport with added comfort and tech — including power windows, power locks, keyless entry, and available upgrades like alloy wheels and the 8.4-inch touchscreen.
Willys
The Willys edition throws in more off-road equipment, like 32-inch mud-terrain tires, Rubicon shocks, limited-slip rear differential, and black exterior accents. It’s a perfect balance between rugged capability and aggressive styling.
Sahara (4-door only)
The Sahara trim leans into luxury and daily drivability. You get body-colored fenders, upgraded infotainment with navigation, dual-zone climate control, and a smoother suspension for on-road comfort.
Rubicon
The Rubicon is the go-to for hardcore trail enthusiasts. Equipped with front and rear locking differentials, electronic sway bar disconnect, 33-inch all-terrain tires, and the Rock-Trac 4×4 system, this model is built to tackle the most demanding terrain with ease.
Rubicon X
New in 2025, the Rubicon X enhances the standard Rubicon with more premium materials, integrated off-road camera, steel bumpers, and power front seats. It blends luxury with extreme off-road capability.
Rubicon 392 Final Edition
This is the top of the line — and the last of its kind. With a 6.4L HEMI V8 pushing 470 horsepower and 470 lb-ft of torque, this limited edition celebrates the end of V8 Wranglers. It’s priced just under $100,000 and offers top-tier performance and exclusivity.
⚡ Wrangler 4xe: The Plug-In Hybrid Wrangler
The Wrangler 4xe starts at approximately $52,690 and brings plug-in hybrid power to the iconic Jeep lineup. It combines a turbocharged 2.0L four-cylinder engine with two electric motors to produce 375 horsepower and 470 lb-ft of torque — the same torque rating as the Rubicon 392.
What makes the 4xe special is its 21 miles of electric-only range, making it a perfect fit for city commutes without sacrificing trail capability. It’s available in Sahara, Willys, Rubicon, and High Altitude trims.
Key advantages include:
- Federal and local EV incentives (depending on location)
- Instant torque for off-roading
- Great fuel economy compared to gas-only variants
🔧 Engine Options and Performance
The 2025 Jeep Wrangler offers a variety of engines depending on the trim:
| Engine | Horsepower | Torque (lb-ft) | Availability |
|---|---|---|---|
| 3.6L Pentastar V6 | 285 hp | 260 | Standard on most models |
| 2.0L Turbo I4 | 270 hp | 295 | Optional on most trims |
| 2.0L PHEV (4xe Hybrid) | 375 hp | 470 | Available on 4xe trims only |
| 6.4L HEMI V8 (Rubicon 392) | 470 hp | 470 | Only in Rubicon 392 Final Edition |
Most trims come with a choice between a 6-speed manual or 8-speed automatic transmission, depending on engine selection.
🧾 Optional Packages and Pricing Factors
Your Wrangler’s price can vary significantly depending on the options you choose:
| Option Package | Cost Range | Common Features Included |
|---|---|---|
| Advanced Safety Group | $995–$1,395 | Adaptive cruise control, forward collision warning |
| Cold Weather Group | $995 | Heated seats, heated steering wheel |
| LED Lighting Group | $1,395 | Premium headlamps and fog lights |
| Trailer Tow & HD Electrical | $795 | Class II hitch, auxiliary switches |
| Xtreme 35 Package (Rubicon) | $4,000–$5,000 | 35-inch tires, beadlock-capable wheels |
Expect pricing to increase by $5,000–$12,000 depending on which trim and how many add-ons you select.
📈 Jeep Wrangler Resale Value and Ownership Costs
The Wrangler continues to be one of the best vehicles in the U.S. for resale value. According to recent industry analysis, the Wrangler retains up to 70% of its value after 5 years — far above average.
Average 5-year ownership cost (excluding fuel):
- Maintenance: $3,000–$5,000
- Insurance: $1,400/year (varies by location and trim)
- Registration/fees: ~$300/year
Its solid resale performance makes the Wrangler not just a fun vehicle, but also a wise investment compared to many SUVs in its class.
🏁 Final Thoughts: Which Jeep Wrangler Is Right for You?
The Jeep Wrangler lineup in 2025 offers something for nearly every kind of driver — from outdoor adventurers and city commuters to plug-in hybrid pioneers and V8 performance lovers.
Whether you’re aiming for the budget-friendly Sport, the upscale Sahara, or the beastly Rubicon 392, there’s a Wrangler tailored to your lifestyle. And with excellent residual value, countless customization options, and trail-tested engineering, your Wrangler won’t just get you where you’re going — it’ll make the journey unforgettable.
For anyone wondering “How much is a Jeep Wrangler?”, the answer is as wide-ranging as the terrains it conquers. Starting in the low $30,000s and climbing to just under $100,000, the 2025 Wrangler offers a price point for every level of enthusiasm.
Connect with us
