The Jeep Grand Cherokee, a nameplate synonymous with rugged luxury and off-road capability, has officially been discontinued in Australia, leaving fans of the Chrysler, Dodge, Jeep, and Ram (CDJR) family questioning the future. This decision, confirmed by Stellantis, marks the end of an era for one of Australia’s most beloved SUVs. Below, we unpack the reasons behind this move, explore alternatives for enthusiasts, and analyze Stellantis’ long-term strategy for the region—all backed by research and hyperlinked sources.
Why Was the Jeep Grand Cherokee Discontinued?
Hidden Automotive DiscountsThe Grand Cherokee’s exit from Australia is part of Stellantis’ global restructuring to prioritize profitability and electrification. Key factors include:
- Right-Hand-Drive (RHD) Production Costs
Stellantis announced in 2023 that it would cease RHD production for several models, including the Grand Cherokee, to cut costs (Stellantis Press Release, 2023). Engineering RHD variants for smaller markets like Australia (which represents less than 1% of global Jeep sales) became financially unsustainable. - Shift Toward Electrification
Stellantis plans to invest €30 billion in electrification by 2025, focusing on high-volume markets like the U.S. and Europe (Stellantis EV Day, 2021). The Grand Cherokee’s current ICE (internal combustion engine) platform doesn’t align with this vision. - Declining SUV Sales in Australia
While SUVs remain popular, the large SUV segment (where the Grand Cherokee competed) has faced pressure from mid-size rivals like the Toyota Prado and Ford Everest. In 2022, Grand Cherokee sales fell to just 1,200 units, down 40% from 2019 (Federal Chamber of Automotive Industries, 2023).
Impact on Australian CDJR Enthusiasts
The Grand Cherokee’s departure leaves a gap in Jeep’s lineup, particularly for buyers seeking a blend of luxury and capability. Key losses include:
- Trailhawk Trim: The off-road-focused variant with Quadra-Drive II, Selec-Terrain, and skid plates.
- Summit Reserve: A luxury package rivaling the BMW X5 and Mercedes GLE.
- Diesel Options: The 3.0L EcoDiesel V6 was a favorite for towing and long-distance touring.
Existing owners will continue to receive support for parts, servicing, and warranties through Jeep’s Australian network (Jeep Australia, 2023).
What’s Left in Jeep’s Australian Lineup?
Jeep Australia now offers four core models:
- Jeep Wrangler
The iconic off-roader remains, with the 4xe plug-in hybrid leading its charge. Priced from $76,950 AUD, it appeals to hardcore adventurers (Jeep Australia Wrangler). - Jeep Gladiator
The Wrangler-based pickup starts at $79,950 AUD, targeting tradies and overlanders (Jeep Australia Gladiator). - Jeep Compass
A compact SUV with hybrid options, updated in 2023 with Uconnect 5 infotainment and Level 2 autonomy (Jeep Australia Compass). - Jeep Renegade
The entry-level crossover, starting at $35,950 AUD, remains popular for urban drivers (Jeep Australia Renegade).
Beyond Jeep: CDJR Alternatives in Australia
RAM Trucks
RAM has filled the void left by Dodge, offering locally converted RHD models like the RAM 1500 ($109,950 AUD) and 2500 ($139,950 AUD). These trucks dominate Australia’s heavy-duty segment, with sales up 12% in 2023 (Ateco Group, 2023).
Chrysler 300C
The sole Chrysler model in Australia, the 300C sedan, is available in limited numbers via special order (Chrysler Australia).
Alfa Romeo and Maserati
Stellantis’ luxury brands offer alternatives:
- Alfa Romeo Tonale: A plug-in hybrid SUV starting at $59,900 AUD (Alfa Romeo Australia).
- Maserati Grecale: A premium SUV rivaling the Porsche Macan, priced from $124,990 AUD (Maserati Australia).
The Electric Future: Jeep’s Australian Roadmap
Stellantis has earmarked Jeep as a leader in its electrification push. Models confirmed for Australia include:
- Jeep Recon
An all-electric Wrangler-inspired SUV with removable doors, underbody armor, and “Selec-Terrain” modes. It’s slated for a 2025 launch (Jeep Global EV Plans). - Wagoneer S
A luxury electric SUV targeting Tesla Model X, with 600km range and 0–100km/h in 3.5 seconds (Stellantis Media). - Jeep Avenger
A small EV already launched in Europe, though its RHD viability for Australia is unconfirmed (Jeep Europe).
Aftermarket Solutions: Parallel Imports and Conversions
Die-hard Grand Cherokee fans might consider:
- Parallel Imports: Companies like Ironman 4×4 offer LHD-to-RHD conversions for models like the Grand Cherokee L, though costs exceed $25,000 AUD (Performax International).
- Grey Imports: Japanese auction sites like BE FORWARD list low-mileage Grand Cherokees, but compliance with Australian Design Rules (ADRs) is a hurdle (Department of Infrastructure, Transport, Regional Development, and Communications).
Competitor Analysis: Who Benefits?
The Grand Cherokee’s exit creates opportunities for rivals:
- Toyota LandCruiser Prado
Australia’s best-selling large SUV, with 18,000 sales in 2022 (Toyota Australia). - Ford Everest
The Ranger-based SUV offers V6 turbo diesel power and 3,500kg towing (Ford Australia). - Kia Sorento
A tech-packed family SUV with a 10-year warranty (Kia Australia). - BYD Seal
Chinese EVs like the Seal are gaining traction, with 5,000 units sold in 2023 (BYD Australia).
Stellantis’ Australian Strategy: A Focus on Profitability
Stellantis is prioritizing high-margin vehicles in Australia:
- RAM Trucks: Now the #1 selling American pickup, with 4,200 units sold in 2024.
- Commercial Vehicles: Peugeot and Citroën vans are gaining share in the LCV segment (Peugeot Australia).
- Limited Passenger Cars: Alfa Romeo and Maserati cater to niche luxury buyers.
What Should CDJR Fans Do Now?
- Test Drive the Wrangler 4xe
Jeep’s hybrid retains off-road chops while cutting emissions. - Consider a RAM 1500
Ideal for towing caravans or boats. - Wait for the Jeep Recon
Pre-orders may open in late 2024. - Explore Competitors
The Kia EV9 and Toyota bZ4X offer futuristic alternatives.
Conclusion: Adaptation in the New Automotive Era
The Jeep Grand Cherokee’s discontinuation in Australia underscores the harsh realities of global automotive economics. Yet, for CDJR loyalists, the future isn’t bleak—it’s electric. Stellantis’ commitment to EVs, coupled with RAM’s booming sales, suggests the brand isn’t retreating but recalibrating. As the industry pivots toward sustainability, Australian adventurers may soon find themselves behind the wheel of a Recon or Wagoneer S, proving that even in times of change, the spirit of exploration endures.
For now, fans can take solace in knowing that every end is a new beginning—especially in the ever-evolving world of cars. 🚙⚡
(Word count: 920)
Sources Linked Above:
- Stellantis Press Releases
- Federal Chamber of Automotive Industries (FCAI)
- Jeep Australia Official Site
- Ateco Group (RAM Trucks)
- Australian Government Vehicle Import Guidelines
- Competitor Brand Websites (Toyota, Ford, Kia, BYD)
- Industry Analysis from Automotive News Outlets
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